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Working Across Cultures

Plan

  1. What is culture?
  2. Cross cultural coaching
  3. Dealing with stereotypes
  4. Your cultural profile
  5. Leveraging cultural differences
  6. Bibliography

Let me introduce …

  • Write down the most important thing about yourself in 25 words or less
  • Share with the group/small group/partner
  • How does introduction reflect on cultural values?

What is Culture?

« A group’s culture is a set of unique caracteristics that distinguishes its members from another group »
Rosinski, 2003

The Cultural Iceberg

 

Cross Cultural Coaching

Coaching

  • A pragmatic humanism (Rosinski, 2003)
  • Pratical solutions
  • Step back and think out of the box
  • Concrete impacts and tangible results

Cross Cultural Coaching

  • Challenge your cultural assumptions
  • Go beyond your previous limitations
  • Discover creative solutions

Dealing with stereotypes

Stereotypes may lead to misunderstanding when overgeneralized

Learn about observation and interpretation:

  • Watch the 3 following drawings
  • What do you see? Write it down and compare with a partner
  • What are your conclusions?

Dealing with stereotypes

What do you see in these pictures?

dealing_with_stereotypes

dealing_with_stereotypes-2

dealing_with_stereotypes-3

By looking at a situation, we cannot tell what is happening

  • We bring our own cultural frame of interpretation to any situation: culture, personal history and personality
  • We need to distinguish observation and interpretation

My Cultural Profile

Sense of Power and responsability:

Control/Harmony/Humility

  • Time management: Monochronic/polychroni
  • Identity and Purpose: Being/Doing
  • Organizational Arrangements:

Competitive/collaborative

  • Communication: Direct /Indirect
  • Modes of thinking: Analytical/Systemic

Adapted from Cultural Orientations Framework, P. Rosinski, 2003

Leveraging Cultural Differences

Compare your profile with partners

  • Identify similarities and differences
  • Working as a team, what would be the pitfalls and advantages ?
  • Define 10 Team Rules to work effectively

Conclusion

  • 40% of UK businesses have experienced export growth in 2009 and 30% are refocusing their effort towards international markets (SME Web, www.smeweb.com)
  • Going Global

Bibliography

  • J. Ph. Leyens, V. Yzerbit, G. Schadron (1994) Stereotypes and Social Cognition, London: Sage
  • L.R. Kohls, J.M. Knight (1994) Developing Intercultural Awareness: A Cross Cultural Training Handbook, 2nd Edition, Boston: Intercultural Press
  • G.J. Hofstede, G. Hofstede, P.B. Pedersen (2002) Exploring Culture: Exercices, Stories and Synthetic Cultures, Boston: Intercultural Press
  • P. Rosinski (2003) Coaching Across Cultures, London: Nicolas Brealey Publishing

Websites:

  • Publicité Renault: http://www.dailymotion.com/video/x5h7h3_pub-renault-crashtest- saucisse_auto
  • Video Arts: http://www.videoarts.com/product/

Download the Cultural Profile Tool